How Amazon Sellers with Linked Accounts Should Deal with It

If you’re an Amazon seller managing multiple accounts, the last thing you want to deal with is having those accounts linked and flagged by Amazon. Amazon’s policies are strict—and when they suspect two or more accounts are connected without explicit permission, the consequences can be serious. Accounts can be suspended, funds withheld, and even permanently banned if things aren’t handled correctly.

In this guide, we’ll break down everything you need to know about handling linked accounts and ensuring your selling privileges stay intact. Let’s dive in!

Understand What “Linked Accounts” Means

Amazon uses sophisticated algorithms and tools to detect accounts that the same person or entity might manage.

This linking can happen if Amazon identifies the following:

1. Shared IP addresses.
2. Similar business information (names, addresses, bank details).
3. Shared devices or browsers are used to log in.
4. Overlapping product listings or operational patterns.

Once Amazon flags accounts as linked, it assumes they’re managed by the same person—even if that’s not true. This can be a nightmare for sellers who operate multiple legitimate accounts or for those accidentally linked to another seller.

Don’t Access Linked Accounts from the Same IP

This is the most important rule. If you’re managing multiple accounts, avoid accessing them from the same IP address at all costs. Amazon’s systems monitor logins closely and will flag accounts that share an IP address as potentially linked.

Here’s how you can stay safe:

1. Use separate networks for each account.
2. Invest in dedicated VPNs or proxies for each account.
3. Never log in to two accounts from the same device unless you’re 100% certain the IP address won’t overlap.

This might sound tedious, but it’s necessary. One small slip-up—like checking both accounts on your home Wi-Fi—can trigger Amazon’s detection systems and cause major headaches.

Don’t Use the Same Information on Both Accounts

Sharing personal or business details between accounts is another big no-no. Amazon’s systems compare account information, and any overlap could lead to linking.

To avoid this, make sure:

1. Each account has a unique business name, address, phone number, and email.
2. Payment and banking details are completely separate for each account.
3. Tax identification numbers (TINs) or EINs are distinct.

For sellers managing accounts across different regions (e.g., Amazon US and Amazon EU), this becomes even more important. Double-check that every detail is unique to prevent accidental linking.

Don’t Ignore Amazon’s Notifications

When Amazon flags accounts as linked, they’ll usually send a notification or warning to your account. Ignoring this is one of the worst mistakes you can make. Amazon’s clock doesn’t stop ticking—if you don’t act quickly, you risk losing access to your accounts permanently.

What to do if you receive a notification:

1. Review Amazon’s concerns: Carefully read the email or message Amazon sends. They’ll typically outline why they believe the accounts are linked.
2. Gather your evidence: Prepare documents that prove the accounts are separate entities. This could include:
3. Business licenses for each account.
4. Separate utility bills or bank statements.
5. Any correspondence that demonstrates the accounts are operated independently.
6. Respond professionally: Submit a clear, factual response to Amazon’s inquiry. Avoid emotional language and stick to the facts.

Avoid Cross-Account Violations

If one of your accounts gets suspended, don’t make the mistake of trying to continue selling through another linked account. Amazon views this as a direct violation of its policies.

Examples of cross-account violations:

1. Listing the same products on a different account after one is suspended.
2. Transferring funds, inventory, or customers between linked accounts.
3. Using another account to avoid penalties or suspensions.

The best course of action? Address the root issue with the suspended account instead of using workarounds. Amazon takes compliance seriously, and attempting to circumvent its policies will only lead to more severe consequences.

Keep Records Organized

Having well-organized records can save you if Amazon ever questions your accounts. Be proactive about keeping everything in order.

Key records to maintain:

1. Separate financial statements for each account.
2. Tax filings that show distinct entities.
3. Contracts or documents related to inventory sources.
4. Detailed business plans outlining the independence of each account.

When Amazon flags accounts as linked, the burden of proof is on you. Being able to provide evidence that your accounts are separate quickly can make all the difference.

Avoid Reusing Devices or Browsers

Amazon’s tracking isn’t limited to IP addresses. They also monitor devices, browsers, and even cookies. If you log into multiple accounts from the same laptop or smartphone, Amazon may link them.

Best practices include

1. Using dedicated devices for each account.
2. Clearing cookies and cache regularly.
3. Avoiding shared computers or public Wi-Fi networks.

Remember, even a single login from a shared device could connect your accounts in Amazon’s eyes.

Stay Transparent with Amazon

If you have a legitimate reason for managing multiple accounts—such as operating different brands—it’s better to be upfront with Amazon. Sellers are allowed to have multiple accounts, but only with prior approval.

To request approval:

1. Contact Amazon Seller Support.
2. Explain why you need multiple accounts (e.g., separate businesses).
3. Provide documentation that supports your request.

Amazon’s approval isn’t guaranteed, but taking the transparent route can protect you from penalties down the line.

Final Thoughts

Managing linked accounts on Amazon can be tricky, but it’s manageable if you follow best practices. The key is to stay organized, proactive, and compliant with Amazon’s policies. Avoid sharing IPs, devices, or account information, and always address any issues Amazon raises promptly.

Above all, remember this: Amazon is watching. Their detection systems are advanced, and even unintentional mistakes can lead to account linking. By taking the proper precautions and staying vigilant, you can avoid complications and keep your business running smoothly.

If you’re dealing with a linked account issue right now, don’t panic. Take a deep breath, gather your records, and address Amazon’s concerns head-on. And if you’re feeling overwhelmed, consider seeking help from experts who specialize in Amazon account reactivations.

Your business is worth the effort to get it right.